Reducing delivery costs through better driver scheduling
UX Lead — responsible for the end-to-end UX process.
Android driver app
Reduce Cost Per Delivery (CPD) by improving driver supply management.
The driver shift booking feature is still used today through Orderin’s partnerships with Pick n Pay and McDonald’s.
Orderin had hundreds of active drivers, but poor scheduling created major inefficiencies:
The business proposed a shift booking system to control driver supply — but the initial prototype was difficult for drivers to understand.
My role was to redesign the experience so that drivers could quickly understand, book, and manage their shifts.
Before design involvement, a working prototype had already been developed and tested with drivers.
While the concept worked operationally, the experience had several problems:
These issues created friction and risked low driver adoption.
To understand the problem space, I conducted a lightweight discovery phase.
Reviewed competitor platforms including:
This helped identify common patterns for driver scheduling and performance tracking.
Aligned with business stakeholders to understand:
Using the beta prototype, I conducted quick usability tests with drivers to evaluate:
Research revealed several critical issues:
The system failed to communicate how earnings were calculated.
The system failed to communicate how earnings were calculated.
The interaction required a complete redesign..
Drivers preferred the word “shift” instead of “time slot.”
Notifications and performance clarity were essential.
Based on research insights, I defined several core user needs.
Drivers needed to:
These needs were translated into user stories and task flows that guided the design
I followed a lean UX approach, rapidly producing concepts that could be tested quickly.
The design focused on three principles:
Drivers should instantly understand shift availability.
Booking a shift should require minimal interaction.
Drivers should clearly understand their schedule and hours.
The redesigned system introduced a simple and intuitive shift booking experience.
Drivers can immediately see:
Colour coding makes status easy to understand.
Drivers can:
This significantly reduces friction during scheduling.
Drivers can see:
Helping them plan their work week more effectively.
Testing process
I tested the prototype with 6 drivers in one day, recording screen activity, audio, and video.
Insights from testing informed the final refinements.
The shift booking system enabled Orderin to better control driver supply and improve scheduling transparency.
The feature remains in use today through Orderin’s partnerships with Pick n Pay and McDonald’s, demonstrating the long-term value of the solution.
This project directly connected UX improvements with operational efficiency.
Quick guerrilla testing exposed major problems in the beta prototype.
Small changes in terminology significantly improved comprehension.
Getmo is a founder-led design and digital marketing studio run by me, Piet Alberts. I offer senior UX/UI, web design, brand identity, and digital marketing as a direct alternative to hiring in-house or using an agency. With 20+ years of experience, you work with me directly.
I offer design and digital marketing services across UX and UI design, product design, web design and Webflow or Framer development, brand identity and logo design, marketing design, digital marketing strategy, SEO, campaigns, and landing pages. For hands-on channel work like paid media, I bring in trusted specialists and manage it for you.
There are three ways to hire me. A monthly plan, a design and marketing retainer where you reserve a block of hours. Fixed-price packages, for standard projects like a website. And custom projects, quoted per brief for one-off, bespoke work. You choose whichever suits your needs and budget.
If you need ongoing design and marketing, a monthly retainer fits best. For a standard, well-defined project like a website, a fixed-price package is the quickest and most affordable route. For one-off, bespoke work, a custom project is quoted per brief. Not sure? Book a free call and I will recommend the right fit.
I do, personally. Getmo is founder-led, so every design and marketing project is handled by me, Piet Alberts, a senior designer and digital marketing consultant with 20+ years of experience. There are no juniors and no handoffs; the core design and marketing work is always mine.
Most individual tasks are delivered within 48 to 72 hours, with larger design and marketing projects on a timeline agreed upfront. Because you work directly with me, there are no account managers or queues slowing delivery down.
Yes. Getmo works remotely with clients worldwide. I am based in South Africa and take on design and digital marketing projects internationally, agreeing currency and timelines upfront.
Book a free intro call, or head to the monthly plan, packages, or custom projects page to take the next step. We will talk through your design and marketing needs and find the right fit. No pitch, no pressure.
