Contributing to the redesign of Absa’s online banking experience
Absa set out to redesign their existing Express Banking platform to improve usability and support future digital banking features.
As part of the design team, I contributed to UI design, user research activities, and the development of the platform’s design system foundations.
Machaba Safaris
Senior UI Designer
Responsive transactional banking platform
Create a scalable interface foundation for Absa’s evolving digital banking services.
The existing platform needed to support an expanding set of digital banking services while improving usability across devices.
The redesign focused on:
The team developed user personas to better understand customer behaviours and needs.
To improve navigation and structure, we also conducted card sorting and usability testing. I organised and facilitated three testing sessions, helping validate assumptions and identify usability improvements.
I contributed to the platform’s UI design and style guide, defining reusable interface components including typography, colour systems, and button structures.
These components helped establish a consistent design system for the platform.
The redesign introduced a cleaner, more structured interface and a scalable UI foundation that supports future digital banking features.
Getmo is a founder-led design and digital marketing studio run by me, Piet Alberts. I offer senior UX/UI, web design, brand identity, and digital marketing as a direct alternative to hiring in-house or using an agency. With 20+ years of experience, you work with me directly.
I offer design and digital marketing services across UX and UI design, product design, web design and Webflow or Framer development, brand identity and logo design, marketing design, digital marketing strategy, SEO, campaigns, and landing pages. For hands-on channel work like paid media, I bring in trusted specialists and manage it for you.
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I do, personally. Getmo is founder-led, so every design and marketing project is handled by me, Piet Alberts, a senior designer and digital marketing consultant with 20+ years of experience. There are no juniors and no handoffs; the core design and marketing work is always mine.
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