Brand refresh and lead-generating website
Cape Cuisine is a food and dry goods supplier serving the catering industry in the Western Cape. The company commissioned a brand refresh and a new website to strengthen their marketing and attract more restaurant clients.
The project combined brand strategy, identity design, and a lead-generating website designed to support long-term business growth.
Cape cuisine
Creative lead
Brand identity, website design, and online marketing
Turn the website into a high-performing digital sales channel.
Over time Cape Cuisine’s marketing materials had evolved inconsistently, resulting in a fragmented brand identity and unclear visual communication.
The goal of the project was to create a cohesive brand foundation that could support future marketing initiatives while helping the business:
The solution needed to work across both print and digital touchpoints.
The project began with a research phase to better understand the competitive landscape and customer expectations.
A visual audit of competing suppliers helped identify opportunities for Cape Cuisine to differentiate its brand.
Interviews were conducted with several of Cape Cuisine’s top hospitality clients, including luxury hotels such as:
• The Mount Nelson
• The Table Bay Hotel
• The Twelve Apostles
These conversations helped uncover how purchasing decisions were made and what customers valued most in a supplier.
Insights from the research informed the brand positioning and marketing strategy.
The redesign focused on creating a clear visual foundation and scalable marketing system.
A refreshed visual identity was developed, including:
These elements created a consistent brand language across marketing materials.
The project included the design of multiple brand touchpoints such as:
Together these elements helped strengthen brand visibility across customer interactions.
The website was designed as a lead-generation tool that could support Cape Cuisine’s sales efforts.
Key goals included:
SEO-friendly copywriting and Google Analytics were also implemented to support ongoing marketing efforts.
The project established a cohesive brand foundation and digital presence designed to support Cape Cuisine’s long-term marketing strategy.
Although the work was completed more than a decade ago, the website continues to generate organic traffic and sales enquiries.
The project demonstrates how brand strategy, design, and online marketing can work together to support business growth.
I led the project end-to-end, including:
Getmo is a founder-led design and digital marketing studio run by me, Piet Alberts. I offer senior UX/UI, web design, brand identity, and digital marketing as a direct alternative to hiring in-house or using an agency. With 20+ years of experience, you work with me directly.
I offer design and digital marketing services across UX and UI design, product design, web design and Webflow or Framer development, brand identity and logo design, marketing design, digital marketing strategy, SEO, campaigns, and landing pages. For hands-on channel work like paid media, I bring in trusted specialists and manage it for you.
There are three ways to hire me. A monthly plan, a design and marketing retainer where you reserve a block of hours. Fixed-price packages, for standard projects like a website. And custom projects, quoted per brief for one-off, bespoke work. You choose whichever suits your needs and budget.
If you need ongoing design and marketing, a monthly retainer fits best. For a standard, well-defined project like a website, a fixed-price package is the quickest and most affordable route. For one-off, bespoke work, a custom project is quoted per brief. Not sure? Book a free call and I will recommend the right fit.
I do, personally. Getmo is founder-led, so every design and marketing project is handled by me, Piet Alberts, a senior designer and digital marketing consultant with 20+ years of experience. There are no juniors and no handoffs; the core design and marketing work is always mine.
Most individual tasks are delivered within 48 to 72 hours, with larger design and marketing projects on a timeline agreed upfront. Because you work directly with me, there are no account managers or queues slowing delivery down.
Yes. Getmo works remotely with clients worldwide. I am based in South Africa and take on design and digital marketing projects internationally, agreeing currency and timelines upfront.
Book a free intro call, or head to the monthly plan, packages, or custom projects page to take the next step. We will talk through your design and marketing needs and find the right fit. No pitch, no pressure.
