Designing an immersive website to drive international safari bookings
Machaba Safaris needed a modern website that would inspire international travelers and make it easier for them to book an authentic African safari experience.
I designed a responsive marketing website focused on visual storytelling, clarity, and conversion, helping turn inspiration into bookings.
Machaba Safaris
Web designer
Responsive marketing website
Design a high-performing website that drives bookings from international tourists seeking an African safari experience.
Safari travel is a high-consideration purchase. Visitors often spend time exploring destinations, lodges, and experiences before committing to a booking.
The website needed to:
The design focused on three core principles.
Immersive visual storytelling
Use large photography and cinematic layouts to bring the safari experience to life.
Simple exploration of experiences
Structure content so visitors can easily discover lodges, destinations, and safari activities.
Clear conversion pathways
Introduce prominent calls-to-action that guide users toward enquiries and bookings.
Key principles included:
The website was designed as a mobile-first responsive experience to support international visitors browsing across devices.
Key design elements included:
• Full-width imagery to showcase the safari experience
• Clear navigation for exploring lodges and destinations
• Editorial-style layouts that support storytelling
• Strong calls-to-action encouraging booking enquiries
The final design delivers an immersive digital experience that reflects the beauty of the African bush while guiding visitors toward booking a safari adventure.
The project demonstrates how visual storytelling and clear user journeys can transform inspiration into action.
Getmo is a founder-led design and digital marketing studio run by me, Piet Alberts. I offer senior UX/UI, web design, brand identity, and digital marketing as a direct alternative to hiring in-house or using an agency. With 20+ years of experience, you work with me directly.
I offer design and digital marketing services across UX and UI design, product design, web design and Webflow or Framer development, brand identity and logo design, marketing design, digital marketing strategy, SEO, campaigns, and landing pages. For hands-on channel work like paid media, I bring in trusted specialists and manage it for you.
There are three ways to hire me. A monthly plan, a design and marketing retainer where you reserve a block of hours. Fixed-price packages, for standard projects like a website. And custom projects, quoted per brief for one-off, bespoke work. You choose whichever suits your needs and budget.
If you need ongoing design and marketing, a monthly retainer fits best. For a standard, well-defined project like a website, a fixed-price package is the quickest and most affordable route. For one-off, bespoke work, a custom project is quoted per brief. Not sure? Book a free call and I will recommend the right fit.
I do, personally. Getmo is founder-led, so every design and marketing project is handled by me, Piet Alberts, a senior designer and digital marketing consultant with 20+ years of experience. There are no juniors and no handoffs; the core design and marketing work is always mine.
Most individual tasks are delivered within 48 to 72 hours, with larger design and marketing projects on a timeline agreed upfront. Because you work directly with me, there are no account managers or queues slowing delivery down.
Yes. Getmo works remotely with clients worldwide. I am based in South Africa and take on design and digital marketing projects internationally, agreeing currency and timelines upfront.
Book a free intro call, or head to the monthly plan, packages, or custom projects page to take the next step. We will talk through your design and marketing needs and find the right fit. No pitch, no pressure.
