Designing a digital platform to drive sales and simplify life insurance
Lead Product Designer
Responsive marketing website
Turn the website into a high-performing digital sales channel.
The existing website did not fully support Indie’s growth strategy.
The new platform needed to:
We focused on three core improvements:
Guide users toward getting a quote while maintaining trust through helpful content.
Introduce calculators, explainers, and learning content to simplify financial decisions.
Improve the information architecture so users can easily explore products, tools, and help resources.
The website was designed with a mobile-first, content-driven approach.
Key principles included:
The redesigned platform created a clearer customer journey designed to educate users while driving conversion.
Although the project was completed, the website was never launched due to an organisational restructuring shortly after my departure.
The work demonstrates the strategic UX thinking and design approach
To illustrate the desktop website scroll behaviour I created an animated demo in Adobe After Effects
To illustrate the mobile website scroll behaviour I created an animated demo in Adobe After Effects
Getmo is a founder-led design and digital marketing studio run by me, Piet Alberts. I offer senior UX/UI, web design, brand identity, and digital marketing as a direct alternative to hiring in-house or using an agency. With 20+ years of experience, you work with me directly.
I offer design and digital marketing services across UX and UI design, product design, web design and Webflow or Framer development, brand identity and logo design, marketing design, digital marketing strategy, SEO, campaigns, and landing pages. For hands-on channel work like paid media, I bring in trusted specialists and manage it for you.
There are three ways to hire me. A monthly plan, a design and marketing retainer where you reserve a block of hours. Fixed-price packages, for standard projects like a website. And custom projects, quoted per brief for one-off, bespoke work. You choose whichever suits your needs and budget.
If you need ongoing design and marketing, a monthly retainer fits best. For a standard, well-defined project like a website, a fixed-price package is the quickest and most affordable route. For one-off, bespoke work, a custom project is quoted per brief. Not sure? Book a free call and I will recommend the right fit.
I do, personally. Getmo is founder-led, so every design and marketing project is handled by me, Piet Alberts, a senior designer and digital marketing consultant with 20+ years of experience. There are no juniors and no handoffs; the core design and marketing work is always mine.
Most individual tasks are delivered within 48 to 72 hours, with larger design and marketing projects on a timeline agreed upfront. Because you work directly with me, there are no account managers or queues slowing delivery down.
Yes. Getmo works remotely with clients worldwide. I am based in South Africa and take on design and digital marketing projects internationally, agreeing currency and timelines upfront.
Book a free intro call, or head to the monthly plan, packages, or custom projects page to take the next step. We will talk through your design and marketing needs and find the right fit. No pitch, no pressure.
